The concept of altering and retouching images on magazine covers, advertisements, and television, is not a recent phenomenon. In fact, it is over a century old. However, with technological advancements and digitization of photographs, it has become so prevalent that there seldom is an image in the media that has not been retouched. As a result, what ends up in the media is a completely exaggerated version of reality where the end result depicts a woman’s head to be bigger than her waist size. Though the desire to imitate the look of such models is not limited to women, the issue affects women the most and has caused them to develop many psychological problems as a result. After looking at these manipulated images, women and young girls feel worse about their own body images and decide to try to achieve the “model look” they see, and develop eating disorders as a result.