Who We Are
The UNC School of Law Office of Communications provides strategic planning and integrated marketing services for school communications initiatives. We provide editorial, photographic and graphic design services for both web and print projects for the school, including the Office of the Dean, Student Services, Advancement, faculty, programs, centers, student organizations and other divisions, and we strive to incorporate the strength of Carolina Law's education, scholarship, community engagement and integrity into the work that we do.
Our goal is to effectively manage the schools image and to protect and enhance the reputation of UNC School of Law. We do this by maintaining and promoting a consistent message, and through cohesive design concepts for both print and web. We are the official voice for the School of Law, and thus must articulate its mission and goals in clear, concise, consistent, and compelling ways.
We are the school's official liaison with the press, and we write and disseminate press releases and website news stories about our community. We also manage requests from newspaper, radio and television reporters, filmmakers, photographers, and others.
What We Do
The staff of the Office of Communications interacts with the news media and members of the law school and wider UNC communities. Our work includes media, print and web services, and many of our projects are a combination of each and will ultimately reach our audiences through multiple outlets. Among the services we offer:
News releases. These official statements from the school provide reporters with information about research, accomplishments, events and other important news involving the law school. The office distributes the releases electronically to reporters and wire services.
Media advisories/news tips. When a faculty member has special expertise about a breaking news story, the office may prepare a "news tip" to alert reporters.
Op-ed pieces. The office provides editing and placement assistance to faculty interested in writing opinion articles.
Publications. The office works with a number of law school offices and programs to write, design, or work with vendors to produce brochures, catalogs, postcards and other publicity pieces. The office produces the school newsletter, which is distributed to alumni, friends and colleagues and which highlights school research, accomplishments and events.
Websites and electronic communications. The offices of communications and technology collaborate to offer web development and other electronic communications. The school offers RSS feeds for school news and events, and select lectures through iTunes U. The office of communications coordinates with the technology office to integrate technology into school communications efforts.
Broadcast and audio capability. The office coordinates with Carolina News Studio to provide faculty and staff with access to professionally operated radio and television studios on campus, which enables national and distant regional broadcasters to interview UNC faculty members and others, and which enables faculty to record segments that can be provided as audio files with press releases and news tips.
Photography. The office occasionally coordinates professional photography around the school. Photos of the law school, faculty, or events may be available upon request. Additionally, the school maintains a subscription service to Thinkstockphotos.com, a stock photography resource that has more than two million photos for potential use for school purposes. If you want to document an event yourself, digital cameras and memory card readers are available for check out in room 4066.
How we can help you
We assist members of the UNC School of Law community with questions about news and communications. Our staff has experience working with reporters and other communications professionals to plan, develop and produce effective communications tools. We can help:
- Develop a strategy for disseminating news about your latest project, book or research.
- Respond when a reporter calls with questions.
- Edit and place an op-ed article.
- Promote your conference, symposium or guest lectures.
How you can help us
There's a lot going on at the law school, not to mention at UNC and in the larger world. No matter how good or important an idea is, it's easy to get lost in the noise. Please help the Office of Communications get your project the attention it deserves in the following ways:
Call us. Don't assume we already know. Let us know when you're doing something interesting or if you have other news. If you're not sure who to contact, please call 919.843.7148.
Call us early. The more notice you provide our office, the better we can assist you in developing an effective strategy. Consider contacting us as soon as you start planning your event, speaking engagement or publication. If you wait until the day your article is published or your event is occurring, you're too late. Timing is critical in the news business.
Call us back. When we receive an inquiry from the media, we'll call a few faculty or staff members we think may be appropriate for the interview. We'll have screened the call and will provide you with an overview of what to expect in the interview. Your prompt reply, regardless of interest or ability to be interviewed, will help us help the reporter -- which helps the school develop and maintain a good relationship with the media.
Copy us. When you're announcing your appearance in the media to your colleagues and friends, consider copying us on e-mails. We keep track of school appearances in the media, and while we do have services and search engines that help us pick up your appearances, we don't see all of them -- and knowing what you're doing helps us better represent your work.
Use the news and notes submission services on My Carolina Law. If you're a faculty member, you have access to a faculty notes database on My Carolina Law, where you can provide tips about upcoming publications, speaking engagements, and so on. Keep in mind that the database is only reviewed at the end of each month, so if you're on short notice, the best advice is to call 919.843.7148.